Customer Experience is very crucial and a decisive factor for the growth and expansion of any business. It decides the future and makes the present of the business. Customer engagement in business cannot be overlooked. However the emotions and the feelings cannot be the ultimate deciding parameter of customer experience.

Customer experience is a holistic task involving the whole organization to look at its customer not as an entity or an economic unit but as an individual. This involves prudent interactions with customers and designing strategic questionnaire. Moreover a meticulous study of the requirements of the vendors is also required.

Thus the future of a business or the need of today is to strive a balance between the customer expectations and the heightened levels of business requirements so that both the customer and the business gets benefited.